Herstory
Tanika Vital-Pringle: The Brand Alchemist
Some build brands. Tanika Vital-Pringle rebirths them.
A Wall Street alumna turned Global Brand Architect, Tanika is the CEO of Brand Rebirth, a boutique agency that transforms leaders and teams by uncovering their authentic WHY and turning it into a powerful brand.
With 20+ years of Fortune 50 experience, she’s helped executives, entrepreneurs, and teams break through the noise—coaching senior leaders, training 500+ Shell employees, and leading billion-dollar brand launches that have generated over $100M in revenue.
Her secret? A fusion of WHY.os Discovery, Gallup CliftonStrengths®, and the Brand Rebirth Pyramid—helping leaders align their purpose, amplify their impact, and build tribes of excellence.
A global citizen who’s traveled across 40+ countries, Tanika speaks English, Spanish, and some Portuguese, connecting across cultures to drive bold, human-centered branding.
She’s also on a mission to democratize branding education through Rebirth U, empowering women-led businesses to build iconic, profitable brands.
If you’re ready to reimagine, rebirth, and reamplify your brand, Tanika is the catalyst.
Long Form Bio
Tanika Vital-Pringle: The Brand Alchemist Who Challenges the Status Quo
Some people follow the rules. Others rewrite them. And then there’s Tanika Vital-Pringle—who doesn’t just rewrite the rules, she rebrands them.
From the high-stakes world of Wall Street to the boardrooms of Fortune 50 powerhouses, Tanika has spent over two decades proving that branding is not just a logo or a tagline—it’s a living, breathing force that can drive profitability, purpose, and people-centric leadership.
From Wall Street to Global Brand Architect
Tanika’s journey began on Wall Street, where she quickly rose through the ranks as an Assistant Vice President at J.P. Morgan Chase & Co. But she wasn’t built to blend in—her DNA demanded something more dynamic, transformative, and human-centered.
Enter Brand Rebirth.
Now the CEO and Chief Brand Strategist of her own boutique leadership and brand agency, Tanika has become the go-to expert for leaders, executives, and teams who want to cut through the noise, humanize their brands, and lead with authenticity.
The WHY Behind the Brand
Every brand has a story. Every leader has a WHY.
Tanika’s WHY? Challenge the status quo. Think differently. Build better ways.
She doesn’t just coach leaders—she activates their potential through her signature frameworks:
✅ The WHY.os Discovery for uncovering core motivation
✅ The Gallup CliftonStrengths® Model for harnessing talent
✅ The Brand Rebirth Brand Pyramid for building iconic brands from the inside out
The result? Leaders who command presence. Teams that operate in sync. Companies that inspire loyalty.
Global Impact: 40+ Countries & Counting
Tanika’s expertise isn’t confined to boardrooms. With a multicultural heritage (Trinidadian, Louisiana Creole, Cuban), she thrives at the intersection of business, culture, and language.
Fluent in English, Spanish, and conversational Portuguese, she has studied, worked, and built brands in over 40 countries across Africa, Europe, and Latin America.
She even studied Spanish in Caracas, Venezuela, and Portuguese at the University of São Paulo, Brazil, sharpening her ability to connect across borders.
A Legacy of Brand Transformation
At Royal Dutch Shell, Tanika wasn’t just a Senior Leader—she was the de facto Chief Brand Officer for Shell Polymers.
She led a billion-dollar brand launch, delivered a 56,000-person industry reveal, and spent 2,000+ hours training teams in brand evangelism, leadership, and cultural transformation. Her leadership earned Shell's 'Best B2B Marketing Campaign Award'—a testament to her bold, data-driven approach.
Her metrics-centered branding strategies have generated over $100 million in revenue and solidified her reputation as a force multiplier for business success.
The Future of Branding: Rebirth U & Women-Led Success
Beyond corporate boardrooms, Tanika is on a mission to democratize branding education.
Her legacy project, Rebirth U, is a Digital Brand University for Women-Led Businesses. She believes Ivy League branding shouldn’t be reserved for the elite—it should be accessible, actionable, and profitable for every ambitious woman building her empire.
Her commitment to women’s leadership earned her recognition from the 18th Congressional District of Texas and the Mayor of Houston, honoring her impact on empowering women globally.
Tanika Vital-Pringle, Global MBA
CEO, Brand Rebirth
My WHY is that I believe success happens when we think outside the box and challenge the status quo;
HOW I do that is by finding better ways and sharing it and
WHAT I ultimately bring is a way to contribute and add value --have an impact on the lives of others through strategic branding coaching and consulting.
Education & Certifications
Tanika’s academic pedigree is as formidable as her career:
📍 Columbia University – Executive Education in Brand Leadership
📍 Thunderbird School of Global Management – Global MBA in Brand Management
📍 Howard University – B.B.A. in International Business & Finance
In addition, she holds triple coaching certifications in:
✔️ WHY Institute – Certified WHY.os Coach
✔️ Gallup CliftonStrengths® – Certified Strengths Coach
✔️ 360Reach Personal Branding – Certified Personal Branding Strategist
Ready to Build Your WHY Brand?
Tanika doesn’t do surface-level branding—she builds legacies.
